Anti-racism P.S.A. analysis

http://www.youtube.com/watch?v=HRfjLfyXYlA&feature=fvw



1. What is the main focus of the video? (i.e. the impact of prejudice, discrimination, systemic discrimination, racial slurs?)
This video focuses on prejudice and how the black man feels.

2. Describe how the video gets this point across.
The video shows the pre-judgement of the white woman in the elevator against the back man.

3. What techniques are used in the video to help convince the viewer of the point of the video. (Look at shots, music, content, text, voice, voice-over, sound fx etc.)